ATADATA Hires Channel Executive and Opens European Sales Office

Cloud Workload Mobility Provider Strengthens Resources and Expands Global Presence


ATLANTA, Nov. 21, 2016 /PRNewswire/ -- ATADATA™, the leading software developer of next generation compute mobility automation for the enterprise, announced today that Ian Masters has joined the organization to further develop their growing portfolio of global delivery partners. Masters comes with a wealth of experience within the niche industry, having spent more than a decade at Vision Solutions where he was instrumental in fostering relationships in the global channel organization. Joining in advance of ATADATA's upcoming launch for their ATAsphere™ Workload Mobility Platform, Masters is looking to continue his streak of success.

Masters joins as Senior Vice President Global Channels to continue his success in providing migration automation to Global Integrators, Services Teams and Solution Providers, across multiple geographies. Masters comments, "I am excited for the challenge, and I'm working with the team to further partner and alliance relationships. ATADATA has integration with over nine hypervisors, fourteen clouds, for bare metal solutioning, and has particularly strong relationships with market leaders Amazon Web Services, Google Cloud Platform, and the VMware Cloud Network, which makes my new role an easy transition."

In addition, to expanding the companies channel program, Masters will be extending ATADATA's reach into the European market, by opening a UK sales office. ATADATA currently has significant partner adoption in the EMEA geography, and requires additional resources to meet regional demand for growth.

Ian Easton, Chief Commercial Officer said, "Master's specific experience and industry knowledge makes him a key addition to the ATADATA family. We view his appointment as indicative of our commitment to leadership in the enterprise migration space, through only hiring the best resources. It is fortunate that we found someone of Master's caliber, whom will immediately impact our growing partner network, as well as provide the anchor for a regional sales presence within Europe."

Both Easton and Masters will be joining ATADATA technology leadership in attending the AWS re:invent conference in Las Vegas the week of November 28th, and are they encouraging partner, media and analyst appointments via this link.


ATADATA™ ( is a company founded by seasoned technologists with a mission to simplify complexities in enterprise IT and cloud transformation through "Any-to-Any" migration automation. ATADATA software enables partners to quickly and cost-effectively deliver the benefits of their IT and cloud service offerings to enterprise customers. For more information, please visit ATADATA website:

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